一个练习项目，包含了用户研究、UI/UX、工业产品设计等，呈现出完整的案例研究。
An exercise project that encompasses user research, UI/UX, product design, presenting a complete case study.

简介 Brief

我喜欢学习乐器，但我也会因大段重复练习而感到枯燥无聊；我喜欢玩游戏，经典的 FC 游戏更是百玩不厌。所以我常在想，学习乐器能像玩「超级马里奥」一样轻松吗？

「JustPlay」是一款将游戏与音乐教育结合的线上乐器学习平台。用户将输出 MIDI 信号的拾音器附于鼓、吉他、钢琴等传统乐器上，通过演奏动作操控游戏，在玩游戏的同时学习乐器。

相比现有音游，本平台集合、改编若干游戏，为用户提供丰富选择。其次，不仅电子乐器可以直连，借助「JustPlay」拾音器，传统乐器也能通过 MIDI 信号连接作为控制器。

I enjoy learning musical instruments, but the monotony of repetitive practice often leaves me bored. On the other hand, I love playing games, especially classic FC games, which I never get tired of. This makes me wonder, could learning an instrument be as easy and fun as playing “Super Mario”?

“JustPlay” is an online platform that combines gaming with music education, making it possible to learn instruments in a fun, game-like environment. Users attach a MIDI-enabled pickup to traditional instruments like drums, guitars, and pianos, allowing them to control a game through their playing, effectively learning the instrument while playing a game.

Unlike existing rhythm games, “JustPlay” offers a variety of games, both original and adapted, providing users with a rich selection to choose from. Moreover, not only can electronic instruments connect directly, but with the “JustPlay” pickup, traditional instruments can also be linked via MIDI signals to serve as controllers.

背景 Background

在和朋友的交流中我注意到，无论是兴趣使然的成年人还是家长引导下的儿童，长时间坚持学习和练习乐器的人少之又少。

In conversations with friends, I’ve noticed that whether it’s adults driven by personal interest or children guided by their parents, few people manage to stick with learning and practicing a musical instrument for an extended period.

访谈 Interview

通过访谈自学乐器人群、学童父母、琴房教师，我提取了一些关键词，通过亲和图归纳行为模式。

从学习乐器人群的年龄划分来看，青少年学习者数量较多。此外，来自家长的压力也使青少年往往能比成年自学者进行更长时间、更有规划的学习。

Through interviews with self-taught musicians, parents of young learners, and music instructors, I identified key themes and used affinity diagrams to categorize behavior patterns across these groups.

When looking at the age groups of those learning instruments, teenagers make up a significant portion. Additionally, parental pressure often leads them to engage in longer and more structured practice sessions compared to adult self-learners.

竞品分析 Competitor Analysis

我发现了三类音乐教育产品。

线上陪练类 App (如「VIP陪练」) 主要提供钢琴学习陪练，音乐教师与学童视频通话以进行监督和指导。

网络课程类 App (如「乐斯教育」) 通过动画讲述乐理、演奏技巧等，主要覆盖钢琴、吉他、鼓乐器。

音游类 App (如「DTXPlayer」) 是各大乐器制造商的附属产品，在连接电子乐器后可以将乐器作为控制器进行游戏。

I identified three types of music education products.

Music Game Apps: These apps are often affiliated with major instrument manufacturers, allowing electronic instruments to be used as controllers once connected, turning practice into a game.

Online Practice Companion Apps: These apps mainly offer piano practice sessions where music teachers supervise and guide young learners through video calls.

Online Course Apps: These apps cover a range of topics such as music theory and playing techniques, primarily for piano, guitar, and drums, often using animated lessons.

用户画像和旅程图 User Personas and Journey Map

在本设计中，家长扮演监督者，对设备有控制权，在乎孩子的教育。学生是产品体验的主体，提高他们的学习积极性是我们的目标。

我使用旅程图整理了需求。本平台一方面需要满足家长对孩子学习管理的期望，另一方面，需要从学习者角度进行设计创新。

In this design, parents act as supervisors with control over the devices, as they care deeply about their child’s education. The students, who are the primary users, are the focus of the product experience, and our goal is to enhance their motivation to learn.

The journey map is systematically organized user needs. The platform must meet parents’ expectations for managing their child’s learning while also incorporating design innovations from the learner’s perspective.

方案选择 The schemes

根据已有的用户研究，我构思了两套解决方案：设计一款结合动漫形象的音乐游戏，或设计一个整合了众多小游戏的音乐教育平台。

两种方案如何选择？我依据自身学习、设计经验做了判断，以评分矩阵来展现我自己的判断。

Based on existing user research, I developed two solutions: designing a music game featuring anime characters or creating a music education platform that integrates various mini-games.

How to choose between these two options? I made a decision based on my own learning and design experience, using a scoring matrix to present my evaluation.

流程设计 Workflow

使用流程示意图简明地表明了主要操作的流程，从硬件到软件之间的交互动作。

The process flow diagram clearly illustrates the key operations, highlighting the interactions between hardware and software.

原型设计 Prototype

「JustPlay」游戏化音乐教育平台基于经典 NES 红白机游戏改编，为用户提供广泛的游戏种类、游戏关卡选择。

“JustPlay” is based on classic NES games, offering users a wide variety of games and levels to choose from.

「JustPlay」在保持游戏核心玩法不变的前提下，使用乐器操作游戏。例如适配鼓学习的「超级马里奥」，通过演奏预设乐谱来完成得分、捡道具等操作。

“JustPlay” allows users to play classic games using their instruments while maintaining the core gameplay. For example, in the drum-adapted version of “Super Mario,” players perform pre-set music scores to score points and collect items.

在初级阶段，「JustPlay」仅提供有限的游戏种类和关卡选择。通过积分解锁更多游戏和游戏关卡。

In the initial stage, “JustPlay” offers a limited selection of games and levels. Additional games and levels can be unlocked by earning points.

「JustPlay」通过专门设计的拾音器识别打击乐器的敲击位置、弦乐器的音高，以输出 MIDI 信号，从而实现对传统乐器的交互支持。

“JustPlay” uses specially designed pickups to detect the striking position on percussion instruments and the pitch on string instruments, converting these actions into MIDI signals to enable interaction with traditional instruments.

「JustPlay」手机应用记录小乐手们成长的点点滴滴，通过数据可视化向家长展现孩子如何通过逐渐累积分数，完成更高水平的演奏。

The “JustPlay” mobile app captures and documents young musicians’ progress, using data visualization to show parents how their children gradually accumulate points and achieve higher levels of performance.

「JustPlay」手机应用记录小乐手们成长的点点滴滴，通过数据可视化向家长展现孩子如何通过逐渐累积分数，完成更高水平的演奏。

The “JustPlay” mobile app captures and documents young musicians’ progress, using data visualization to show parents how their children gradually accumulate points and achieve higher levels of performance.

所有成就、积分都展示在个人资料页，家长可以加入学习小组，查阅排名、练习状况，跟踪孩子在同龄人中的学习进度。

All achievements and points are displayed on the personal profile page, where parents can join study groups, view rankings, monitor practice habits, and track their child’s learning progress compared to peers.

以下产品介绍视频制作于 2020 年，界面不同，但功能一致。

This product introduction video was produced in 2020. While the interface may differ, the features remain the same.